The Portrait Community With Pete Coco
Master Your Craft, Build Your Business, Cultivate a Growth Mindset
My 3 Pillar program is designed for photographers ready to fast-track their success, while developing into unique artists. Get personalized attention, exclusive access to a private forum, participate in weekly meetups, Q&A sessions, monthly challenges to grow your photography skills, BTS from portrait sessions and much more.
1. Artistic Excellence
Let me help you develop the technical and artistic skills you need to become the best portrait photographer in your market. Learn how to create stellar images including everything from camera setup and lighting guides, to editing your photos like the pros do.
2. From Passion to Profit
I teach you the essential business strategies to elevate you in your market, including how to find and retain quality clients, pricing models for individual and group sessions, networking, social media marketing, and more.
3. A Growth Mindset
Your mindset can help you grow or hold you back. By focusing on personal development, I help you learn to overcome self-doubt, defeat impostor syndrome, and stay motivated to win at the long game of entrepreneurship.
The Weekly Woodshed
Every Thursday at 10AM EST, we meet for a deep dive discussion one of our Three Pillars: Photography Skills, Business Skills, and Mindset. These are more than just online meetups — they're the lessons I've learned as a professional photographer that have made me successful. The Woodshed is where we encourage and inspire each other, and grow as a community.
Exclusive Forum Access
Our exclusive private forum is where we connect, learn, and grow together. In this supportive, ego-free environment, you can upload images for thoughtful critique, ask questions, and gain access to behind-the-scenes (BTS) content including lighting setups and editing workflows.
Liveshoots and Video Tutorials
Watch as I walk you through real-world setups that I use every day, including my "Hero" Lighting as well as continuous and flash setups for headshots and portraits.
About Me
I started my headshot business from nothing, during one of the lowest points in my life. After watching a business I built for almost 15 years shut down because of the pandemic, photography was a last ditch effort to make something out of a life that I felt was wasted. It turned out to be the best decision of my life, and I grew from zero clients to a thriving business in under two years. More than that, I turned my passion into a viable business, completely changed my mindset and expectations in the process, and transformed my life in more ways than I can describe. In this group, I show you the path I took to get where I am today, backed up by over 20 years of experience as an entrepreneur. My Headshot and Portrait Community is all about sharing freely, growing, and thriving as photographers and people.
Ready to Elevate your photography career?
This isn’t just another photography course—it’s mentorship based on the very skills I developed to transform my passion in to a profitable and fulfilling business. And my goal is to help you grow and thrive in a positive and nurturing environment, while developing into the unique artist you are meant to be. If you’re ready to take control of your career, and life, join our growing community today.
Julie B.
Pete is by far the best coach I've ever had! This group has been amazing and so very helpful to me. Thanks again for everything, Pete. You are appreciated and an inspiration.
Rachel H.
Pete is a rare gem among educators. The Portrait Community has been a valuable resource as I grow my business and deepen my skills. Pete is generous with his time and attention, and balances business acumen with kindness toward clients. 10/10 stars for depth, quality, and general good human skills.
Build the photographer you've always dreamed of being.
Instead of trying to create carbon copies of myself, I take a very different approach than other photography mentors. My goal is to guide you towards finding your own unique path as an artist, while being an open book with everything I've learned about lighting, editing, running a photoshoot, choosing the right gear, and much more. We work together as you find your style and create work that attracts your ideal clients.
